If you’re searching for the best SEMrush alternatives in 2025, you’re not alone. Many SEO experts, bloggers, and businesses want tools that fit their budget, are easier to use, or specialize in certain SEO areas like backlink analysis, rank tracking, or content marketing. This guide breaks down the top 10 free and paid SEMrush alternatives — including pricing, key features, and free trial tips — so you can confidently choose the right one for your needs.
Why Look for SEMrush Alternatives?
While SEMrush is undeniably powerful, it’s not a one-size-fits-all solution. Some users need simpler interfaces, others want affordable options, and some require specific strengths like competitor research or local SEO. That’s why we’ve compared free and paid SEMrush alternatives that offer great value for money.
1. Ahrefs – Best for Backlink Analysis
- Price: From $99/month (7-day trial for $7)
- Key Features: Massive backlink database, keyword explorer, site audit, competitor analysis
- Why It’s Good: Industry-leading for deep SEO research and backlink tracking.
Free Trial Tip: Start with the low-cost 7-day trial to explore features.
2. Ubersuggest – Best for Budget SEO
- Price: Free (limited); Paid from $29/month (7-day free trial)
- Key Features: Keyword suggestions, site audit, backlink data, competitor research
- Why It’s Good: Affordable and beginner-friendly with a clean interface.
Free Trial Tip: Try the free plan or unlock more with the 7-day free trial.
3. Moz Pro – Best for Domain Authority Insights
- Price: From $99/month (30-day free trial)
- Key Features: Rank tracking, site audit, backlink analysis, domain authority score
- Why It’s Good: Known for reliable metrics and a robust SEO suite.
Free Trial Tip: Take full advantage of the generous 30-day free trial.
4. SpyFu – Best for Competitor PPC & SEO Research
- Price: From $39/month (no free trial, but 30-day money-back guarantee)
- Key Features: Competitor keyword research, PPC insights, SEO performance tracking
- Why It’s Good: Great for competitive intelligence at a lower price point.
Free Trial Tip: Use the 30-day money-back guarantee to test it risk-free.
5. SE Ranking – Best for Agencies and Freelancers
- Price: From $55/month (14-day free trial)
- Key Features: Rank tracking, keyword research, white-label reporting, competitor analysis
- Why It’s Good: Flexible and all-in-one SEO tool tailored for agencies.
Free Trial Tip: Check out the reporting features during the 14-day free trial.
6. Serpstat – Best for Keyword Clustering
- Price: From $59/month (7-day free trial)
- Key Features: Site audit, keyword research, competitor analysis, rank tracking
- Why It’s Good: In-depth reporting, especially popular in Europe.
Free Trial Tip: Use the 7-day free trial to explore all features.
7. Google Keyword Planner – Best Free Keyword Research Tool
- Price: Free (requires Google Ads account)
- Key Features: Keyword research, search volume data, keyword suggestions
- Why It’s Good: Direct data from Google — reliable and 100% free.
Free Trial Tip: Entirely free — just sign up and start.
8. Mangools (KWFinder) – Best for Local SEO
- Price: From $29/month (10-day free trial)
- Key Features: Keyword research, SERP analysis, rank tracking, backlink analysis
- Why It’s Good: Beautiful design and super beginner-friendly.
Free Trial Tip: Explore the full toolset with the 10-day free trial.
9. Majestic SEO – Best for Link Trust Metrics
- Price: From $49/month (no free trial)
- Key Features: Backlink analysis, trust flow, citation flow, link context
- Why It’s Good: Huge backlink index, favored by link builders.
Free Trial Tip: No free trial, but you can test with the cheapest plan.
10. AnswerThePublic – Best for Content Ideas
- Price: Free (limited); Paid from $9/month (7-day free trial)
- Key Features: Content ideas, question-based keyword research, audience insights
- Why It’s Good: Excellent for discovering what your audience is asking.
Free Trial Tip: Start with the free plan or unlock advanced features with the 7-day trial.
Final Thoughts: How to Choose the Best SEMrush Alternative
When picking an SEO tool, don’t just look at price — focus on how well the features align with your goals. Do you want deep backlink analysis (Ahrefs, Majestic)? Broad SEO features (Moz Pro, SE Ranking)? Or budget-friendly solutions (Ubersuggest, Mangools)? — There’s a perfect match for you.
Pro Tip: Always use free trials or money-back guarantees before investing to save time and money.